E Commerce Assessment Olx India ( Olx.in ) Essay

TEEGAVARAPU LALIT MAHESH Student ID : i144409 E-Commerce Assessment : 1 Topic/Company chosen : Olx India (Olx.In) 1. Introduction: 1.1 Name of the company : Olx.in The World s second largest country by population isn t really known for it s internet penetration. That number stands at a lowly 12.6% where people surf the internet only once a month are also counted. Even so, ask any blue collar worker in the nation about Olx.in , and you ll be surprised at how much they know about the free online classifieds site (Amarjit Batra,2014) . OLX is a E-commerce website which is based on selling used products. It was found in March 2006 by Fabrice and Grinda and Alec Oxenford, and now is taken over by a private enterprise called Naspers. OLX came up with a unique idea of letting it s customer post free adds for the products that they want to sell. The customers can post their adds for free initially. Today OLX has a market in 105 countries and in 40 languages. This is a customer to customer business (C2C), through which the customers can get in touch with each other and talk about the business. This platform has made a lot of progress in many countries over the years. Considering Olx India (Olx.in), has also grew its market rapidly and effectively in India. The initial source of advertising for Olx.in were radio and the local media. One of their business (corporate) offices is located in Gurgaon (Haryana). The CEO and head of Olx India is